© Helen Lesser, 2019
Cold-callers selling advertising is a fact of life for any business and as a hypnotherapist you will get your fair share. To run a successful practice some kind of advertising will, of course, be necessary – but how do you decide which, when or where?
There is no form of advertising that is right for every therapist, but there are very definitely some that are wrong for them all!
I was recently asked for my opinion on an offer that had been made to one therapist and while this was specifically related to a video advert on a screen in a hospital waiting room, the questions may at least enable you to adapt them for the many other ‘opportunities’ that will undoubtedly come your way.
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