The Bad-Business Guide to Unprofessionality

© H.Lesser 2005 –  First published: AQCH Hypnotherapy Journal #41 August 2005

The top five ways of ensuring plenty of free time, un-hampered by enquiries and undisturbed by having to giving to treatment:

A) – Promote your lack of professionalism

1. There are many ways of doing this, though the best way is to ensure that enquirers have no way of finding additional information.Not having a webpage is by far the best option, although showing no mention of your membership organisation’s website is an adequate alternative.This also applies to leaflets, if you do have printed brochures to send out on request, the best way to put off potential patients is to make sure they are badly printed and do not show your appointment times/ fees or qualifications (and don’t forget to include spelling/punctuation errors)