© Helen Lesser, 2015
“I’ve just seen your advert/leaflet/website – and I’m fascinated! It’s so different from what anyone else is offering – may we run an editorial on you in our next edition of …..?”
The media person will be friendly and enthusiastic – their next edition is due out very soon indeed but their readers would benefit enormously from some information about your amazing treatment.
Because the deadline is only a couple of days away, you’ll need to act fast though. You know nothing about the magazine, so you ask some questions:-
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