© Helen Lesser, 2015
Search engines like Google and Bing regularly change the way they rank websites and while in the past metatags, reciprocal links and keywords played an important role, these days it is the content and ‘usefulness’ of a site which counts most, followed by the number of relevant ‘trackbacks’ (links).
Obviously, the higher your site is ranked the easier it is for potential patients to find you and therefore SEO (search engine optimisation) is a vital tool in the success of your practice.
Relevant content for your site can be shared between all LCH practitioners thus reducing the burden of trying to create a constant stream of interesting information and benefitting both the original author and each therapist who shares the post too.
If you have an opinion on a particular use of hypnosis, a specific symptom or some matter that has relevance to hypnosis or LCH that has recently been in the news, then put your thoughts into writing and submit it for publication on the LCH Articles website. The article should be between 200 and 1000 words and will contain a link direct to your own website, to further enhance your SEO.
If you subscribe to the LCH Articles website, you will automatically be notified by email when any new article is posted, you can then benefit yourself and the author by sharing and reposting the information. You can do this in a number of ways:-
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