© Helen Lesser 2006
In order to run a business, you need customers. In order to gain customers, you need to advertise. Once you start advertising you have no control over who sees your contact details, or what they do with them.
Your very first advertisement is likely to create far more calls from other advertising media than it is from potential patients – but that's just the way it works.
Sometimes it means that your postal address and phone numbers get included on databases for direct mailing. You will know when this has happened when you start receiving large amounts of junk mail in the post and/or phone calls about double glazing, holiday deals, meal vouchers and all sorts of other 'offers'.
If you want to remove your office and/or home details from these lists, contact…..
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