To run a successful practice some kind of advertising will, of course, be necessary – but how do you decide which, when or where? This article provides some questions to ask and answers to seek before you make a decision or part with your hard-earned money.
Is there a way of letting ‘lost’ patients know that they are welcome to return to complete their treatment? A template letter is provided, along with other suggestions for self-reflection useful to all therapists.
Does the National Health Service have a list of recommended therapists? Can a practitioner get NHS accreditation? How does one go about obtaining referrals from GPs or other health professionals?
Some therapists’ thoughts about offering free initial consultations.
One therapist shares her experiences, the information gained and costs involved in setting up the facility to accept credit card payments.
Advertising; what works and what doesn’t – one therapist shares their experiences and the lessons learnt.
Free advertising for your practice. A list of search engines and directories where you can quickly and simply add your practice details.
How designing, creating and having your own website can be achieved with very little financial outlay and negligible computer skills – ideal for those just starting out in business who need to create an online presence in order to begin promoting their practice.
Some longer-established therapists give some hints and tips about marketing and promotion of their practices for the benefit of those just starting their business.
An advertising ‘offer’ that started many years ago, but is still ongoing – that of offering ‘a specially selected’ hypnotherapist the chance to advertise their practice on GP appointment cards, surgery handbooks and hospital calendars, notice boards etc. This is a selection of comments from therapists who have looked further into this opportunity.
An informative and easy-to-read guide to the internet for those first setting up their business or who have been reluctant to market their practice online.
What can and can’t I include in my adverts? What information can I provide on my website? Overview of current views and regulations (2007) and where to go for more help.
Examples of adverts which have been productive in Yellow Pages, Thomson Local, Phone Book and other directories.
Information on obtaining copies of David Lesser’s two books – The Book of Hypnosis and Hypnotherapy Explained – on a sale or return basis for use by therapists at talks, presentations, exhibitions etc. No financial outlay and potential profit to provide members of the public with the information they request.
Information on a local internet advertising opportunity which may prove advantageous to practitioners.