An informative and easy-to-read guide to the internet for those first setting up their business or who have been reluctant to market their practice online.
What can and can’t I include in my adverts? What information can I provide on my website? Overview of current views and regulations (2007) and where to go for more help.
Examples of adverts which have been productive in Yellow Pages, Thomson Local, Phone Book and other directories.
Information on obtaining copies of David Lesser’s two books – The Book of Hypnosis and Hypnotherapy Explained – on a sale or return basis for use by therapists at talks, presentations, exhibitions etc. No financial outlay and potential profit to provide members of the public with the information they request.
Information on a local internet advertising opportunity which may prove advantageous to practitioners.
An article from ‘In and Around Covent Garden’ magazine on the anti-smoking treatment received by the journalist. Reproduced here so that others may either use it to form the basis of their own press release, or obtain a similar agreement with a reporter in their own locality.
Information about what is/isn't acceptable for inclusion in adverts, according to the Advertising Standards Authority. Includes example feature which may be used to for you to create your own editorial in your local media.
Information on one type of internet advertising and how much business is can generate for your practice.
An advertising ‘offer’ to advertise your hypnotherapy practice on GP appointment cards, surgery handbooks and hospital calendars, notice boards etc. This is a selection of opinions from therapists who have looked further into this promotional / marketing opportunity.
Some hints on getting and giving talks and presentations to promote your curative hypnotherapy business.